Print and Web Ads

About these tools

Display advertising in printed newspapers, magazines, bulletins, and other publications is typically sized and priced by the column inch. One column inch in a publication is one column wide and one inch tall. Every printed publication has its own column width and, therefore, its own set of fixed placement sizes for display advertising. Similarly, advertising on websites is sized and priced by pixel width and height.

Ads are provided in three different shapes/sizes. First, check with the advertising representative from your local newspaper, church bulletin, or other publication about ad placement sizes and prices. While the ads in this toolkit may not fit the publication’s ad placement size perfectly, one should “float” in the space best. Ads may be resized (slightly larger or slightly smaller), but only proportionally. Never stretch an ad horizontally or vertically, because the images and text will become distorted. Do not enlarge an ad to more than 110% of its actual size, because the images and text will become blurry as they lose resolution. It’s not a good idea to reduce an ad to less than 70% of its actual size, because the text will become too small to be read easily.

You may choose to use the ads in your own newsletter or on your own website, as well.

VERTICAL (can be scaled proportionally)

110%:    5.5” wide  x  8.8” tall
100%:    5” wide  x  8” tall
80%:      4” wide  x  6.4” tall
70%:      3.5” wide  x  5.6” tall
web:    1500 x 2400  /  750 x 1200  /  360 x 576  /  300 x 480

Ad_vertical_A Ad_vertical_C Ad_vertical_D Ad_vertical_E Ad_vertical_F Ad_vertical_G

HORIZONTAL (can be scaled proportionally)

110%:    5.5” wide  x  4.125” tall
100%:    5” wide  x  3.75” tall
80%:      4” wide  x  3” tall
70%:      3.5” wide  x  2.625” tall
web:    1500 x 1125  /  750 x 563  /  360 x 270  /  300 x 225

Ad_horizontal_A Ad_horizontal_B Ad_horizontal_C Ad_horizontal_D Ad_horizontal_E Ad_horizontal_F Ad_horizontal_G

SQUARE  (can be scaled proportionally)

110%:    8.8” wide  x  8.8” tall
100%:    8” wide  x  8” tall
80%:      6.4” wide  x  6.4” tall
70%:     5.6” wide  x  5.6” tall
web:    1200 x 1200  /  600 x 600  /  300 x 300

Ad_square_A Ad_square_B Ad_square_C Ad_square_D Ad_square_E Ad_square_F Ad_square_G